The social media MBA
Business enterprises, computer networks
SOCIAL SCIENCE / Media Studies
Branding (Marketing)
Customer relations
Online social networks
Social media
Internet marketing
Strategic planning
Information technology
Management
"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to …
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