Cover of Marketing for hospitality and tourism

Marketing for hospitality and tourism

by Philip Kotler, James C. Makens, John T. Bowen

1996 704 pages eng ★ 5.0 (4 ratings)

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Not available to read online

This scan is restricted to patrons with print disabilities and can't be borrowed with a regular free account — signing up won't unlock it. Try Toronto Public Library, Libby, or Amazon above instead.