Cover of The 22 immutable laws of branding

The 22 immutable laws of branding

how to build a product or service into a world-class brand

by Al Ries

1998 182 pages eng ★ 3.5 (4 ratings)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

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