The Art of War

Stephen F. Kaufman, Lionel Giles, 孙武 (Sun Tzu) et al.

1910 ★ 4.1

I'm feeling lucky

Douglas Edwards

2011 ★ 4.0

Buy ology

Martin Lindström

2008 ★ 3.3

The Tipping Point

Malcolm Gladwell

2000 ★ 3.8

Selling the Invisible

Harry Beckwith

1997 ★ 3.7

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

1987 ★ 4.7

How Music Got Free

Stephen Witt

2015 ★ 4.7

The Filter Bubble

Eli Pariser

2011 ★ 4.0

Predictably Irrational

Dan Ariely

2008 ★ 4.2

The Long Tail

Chris Anderson

2006 ★ 4.0

Sales dogs

Blair Singer

2001 ★ 3.8

Free

Chris Anderson

2009 ★ 3.8

Brandwashed

Martin Lindstrom

2011 ★ 4.5

Principles of marketing

John Saunders undifferentiated, Peggy H. Cunningham, Philip Kotler et al.

1980 ★ 4.6

The Lean Startup

Eric Ries

2011 ★ 3.9

Marketing Management

Philip Kotler, Kevin Lane Keller

2016 ★ 4.4

Digital marketing for dummies

Ryan Deiss

2017 ★ 4.8

Onward

Howard Schultz, Schultz, Howard, Gordon, Joanne, Howard; Gordon, Joanne Schultz et al.

2011 ★ 3.7

The brand gap

Marty Neumeier

2003 ★ 3.8

The personal MBA

Josh Kaufman

2010 ★ 4.2

Logo design love

David Airey

2010 ★ 4.7

Start something that matters

Blake Mycoskie

2011 ★ 4.0

Pattern Recognition

William Gibson

2003 ★ 3.8

Zero History

William Gibson

2010 ★ 3.8

Tono-Bungay

H. G. Wells

1908 ★ 3.2

E-commerce

Carol G. Traver, Carol Traver, Kenneth C. Laudon et al.

2002 ★ 3.0

Buyology

Martin Lindström

2008 ★ 3.0

Crossing the Chasm

Geoffrey A. Moore

1991 ★ 4.2

Permission Marketing

Seth Godin

1999 ★ 4.4

The 22 immutable laws of branding

Al Ries

1998 ★ 3.5